GOLDEN…sustainable strategies towards the enterprise for the future

Business is facing unprecedented challenges and opportunities arising from increasing resource constraints and stakeholder expectations. These trends are global, long-term and across industries. They imply enormous change in the way firms operate. Answering “what to change to”, and “how to change” raises fundamental questions about strategy and innovation.

These questions are of fundamental importance to creating a healthy, secure and flourishing future for us all. To address them, GOLDEN is developing knowledge and action that is global, multi-industry, inter-functional and inter-disciplinary. It is doing this with a unique global network of leading research centers, corporations and other stakeholders that provides a platform for sharing data, developing knowledge and stimulating action to navigate the challenges to creating sustainable enterprise. 

GOLDEN has three interdependent activities:

• The Observatory to assess current practice;
• Labs to experiment with new possibilities;  and
• Simulations to describe the impacts of strategic choices.

GOLDEN…sustainable strategies towards the enterprise for the future